Gamers Saving the IRL world

I'm glad there's some smart people out there. Article about leveraging the tenacity and creativity of gamers to come up with solutions to real world problems. Doesn't quite seem to live up to the title of the article, but it does seem like a possibility, if someone can pose the challenge in the right way that intrigues people and gets them creatively thinking then it seems possible we can leverage this human impulse to play to solve the issues that face us. Reminds me of the saying 'that if you think a single small individual can't make a difference then you have never tried to sleep with a mosquito around', it doesn't take a lot of strength it takes precise application to fulcrum points.