Keith Lango has links to a new article and idea. That old media has gotten so big it's collapsing.
Movie's and Television are dying. All those reality shows are cheaper to make then a real show. Obvious next step is people just making their own reality show on youtube (which I'm sure they are).
I won't be surprised if the medium of storytelling shifts away from film and television. I wonder if games might carry it for a while. Why read about someone's adventure when you and your friends can have an epic one of your own? Why watch Avatar when you can live Avatar?