Sam Nielson has a blog post where he talks about character design.
"I realize now that my problem wasn't my skill or lack thereof; it was a lack of knowledge, and more importantly, purpose.
What I needed to do instead to come up with a better design was have a more solid concept of who and what that character was supposed to be.
I started to think about character types that fit with orangutans
If I was doing this character design for work I'd probably do about 20 more iterations to improve the idea and replace (where possible) stereotypical elements with more surprising ideas that filled the same purpose."
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